The 2027 Sanremo Festival is no longer a blank page. Since Stefano De Martino officially took the reins as artistic director and host, the organizational machinery has already begun moving with a clarity that has been missing for some time. The announcement came on June 6, 2026, through his social media profiles: the new era has begun, and with it a series of signals that are reshaping the very image of the Festival.
De Martino is no stranger to the Sanremo world, but his approach already seems different. This isn’t just a change of host: it’s a paradigm shift. The artistic director is working on a vision that looks beyond the simple music competition, seeking to rebuild that connection between artists, audience, and industry that in recent years seemed to have weakened. His method, still being defined, is based on some clear pillars: transparency, constant dialogue with artists, and programming that can unite tradition and innovation.
Among the rumors circulating persistently, one stands out suggesting Belén Rodríguez alongside De Martino on the Ariston stage. A presence that, if confirmed, would bring to Sanremo 2027 an already established media couple capable of attracting the attention of the general public. The news, however, was immediately denied by sources close to the production: Belén will not be the co-host, but her involvement in some capacity is not entirely ruled out. What is certain is that De Martino is carefully evaluating names and profiles, seeking to build a team that can best represent the spirit of the Festival.
While the organizational machinery works at full speed, outside the Teatro Ariston anticipation grows for the details that will make the 77th edition unique. One of the most discussed issues concerns tickets: for the first time, official pre-sales for Sanremo 2027 have already begun, with a campaign aimed at engaging not only longtime fans but also a broader, international audience. It’s an important signal: the Festival never really stops, not even between editions.
Then there’s the matter of the artists. De Martino has repeatedly emphasized how the true value of Sanremo lies in the participants, not the setting. And it’s precisely on this front that attention is focused: which names will return? What surprises will the Campioni section hold for us? And above all, will there be room for new talents capable of bringing fresh air? Rumors speak of a lineup being finalized, with some artists already contacted and others still in negotiation. What is clear is that the artistic director doesn’t want last-minute surprises: he wants to build a solid path, made of meetings, discussions, and carefully considered choices.
In this scenario, the De Martino method emerges as the real novelty. It’s not just a change of face, but a change of mentality. The Sanremo Festival is no longer just a showcase for Italian song: it’s a laboratory of ideas, a place where music meets television, the web, and the public. And it’s precisely this ability to look ahead, without forgetting the past, that could make the 77th edition memorable.
For those who follow Sanremo closely, in short, 2027 promises to be a year of transition toward something new. No longer just anticipation for the competing songs, but curiosity about the journey that will lead to building what could be one of the most innovative editions in the Festival’s recent history.
The work has just begun, but the signals are clear: Stefano De Martino is setting a precise direction. And Sanremo, once again, is preparing to take center stage.
